Simplifying Marketing Decisions
Maybe there´s
a different way to do, what you´re trying to do.
Who i have partnered with
Get to know me
IT'S HOW YOU FRAME IT THAT MATTERS.
Crafting Stories, Designing Success
Welcome to my world, where storytelling meets strategic branding. As a seasoned, tested, and internationally experienced Marketing & Advertising executive, I´m here to help simplify marketing decisions through a sistemic approach using tested strategic frameworks that delivered awarded work, experience in marketing and brand analytics, and interest in solving marketing problems. World peace will come as a by-product.
Passion for Creative Strategic Thinking
I’m a former financial consultant and music exec who found my groove in strategic marketing (not odd at all!). My journey is fueled by a passion for brands, culture, and connecting with people. With 20 years of leadership experience in EMEA markets, I’ve had the chance to work with amazing brands and organizations like Publicis, Havas, MTV, Warner, and EY. My mission? To build iconic brands and share the knowledge I’ve gained from collaborating with some of the brightest minds in the industry.
Global Experience, Award-Winning Impact
People often say I’m great at bringing structure and collaboration into play. Learned and developed a set of strategic frameworks that streamline workflows and improve decision-making processes that have been critical of award-winning campaigns for big names like Adidas, Renault, L’Oréal, and Vodafone. Let’s connect and see how we can shake things up togethers.
The Unconventional Creative Consultant
My financial background equips me with sharp business analytic skills that allow me to present marketing in a business context in boardrooms. The music industry taught me resilience, how to multitask, manage people, and handle global “products” that talk back! And my passion for ads and design naturally led me to the exciting world of marketing and advertising.
My global experience allows me to adapt to various organizational contexts and market challenges, consistently pushing for creative excellence. My ability to lead cross-functional teams and execute disruptive marketing campaigns has been a key driver of business growth. And I never give up!
Let's simplify your marketing decisions and deliver fulfillment to our clients., and money in our pockets
Reach out through the contact part. Cheers.
How can
I help?
Strategy
Brand strategy is a shortcut system for an intuitive decision-making process. It's about framing the problems correctly and adding a dynamic perspective for change throught insightful solutions to existing problems. It’s not a one-size-fits-all, however, there must be a common language and output that resonates clearly with everyone who needs to understand and implement it.
Strategic Frameworks
Brand Narratives
Planning Overview
Comms Planning
I provide strategic muscle to the implementation process at the intersection of marketing strategy and communication needs, bringing the idea to life in the best way possible.
Comms Frameworks
Campaign Ecosystems
Tactical Briefs
What our clients, partners, and friends have to say...
Testing
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Working with Joao Ruas
was exceptional. His deep understanding and practical experience with modern business solutions, combined with his ability to frame problems clearly, enabled us to progress quickly. He was fantastic to collaborate with.
Tania Jardim
CMO - Refriango
Industries
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Building & Architecture
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